The Advantages Of Online Advertising - 1312 Words

3.1 Advantages of Online Advertisement Better Targeting Targeting campaigns to a specific audience utilizing zip code, city, age or demographics ensures campaigns only reach highly qualified recipients. (Heindl, 2008) Achieve Specific Campaign Goals Online advertising enable advertisers to achieve specific campaign goals more strategically than traditional media. Advertisers can weigh creative by best performing, limit daily impressions through frequency caps and have better reach control by the advanced targeting capabilities offered online. (Heindl, 2008) Immediate Response Online advertising enables consumers to take immediate action in response to your message. Your audience is only one click away from the advertiser’s website to†¦show more content†¦Indeed the power of Internet has impact on the multitude of advertising formats. This can be seen from the numerous web tools such as banners, rich media, intertials, and interactive broadband commercials as seen on the websites nowadays. (Heindl, 2008) These are the multiple forms of online advertising tools used by advertisers over the time aiming towards developing exciting, interactive, eye catching advertisements that can draw consumers’ attention, at the same time increasing their brand or sales online. (Strauss and Frost, 1999) states that the Net’s big strength is direct response advertising where direct response leverages the Internet’s unique opportunity for two way communication with consumers. Placing advertising in this environment will grants advertises unique opportunity for in the element of interactivity. The interactive capabilities of ‘cyber ads’ offer key advantages for vendors to establish and maintain dialogues with customers 3.2 Disadvantages of Online Advertisement Even though there are many advantages for companies who advertise online, there are also some disadvantages involved. Disadvantages of advertising online include: measurement problems audience characteristics, web snarl, clutter, potential for deception, costs, limited production quality, poor reach and lack of Intrusiveness. (Heindl, 2008) Website needs a lot of planning and be carefully designed for its purpose which vary inShow MoreRelatedEssay on Advertising for Online Businesses1478 Words   |  6 PagesAdvertising for Online Businesses The internet is a huge business and its constant and significant growth attracts more and more businesses to be online. In 2004, online sales reached $117 billion (www.comscore.com with more than 812 million internet users (www.internetworldstats.com/stats.htm). 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